What Changed in the March 2025 Core Update?

• AI Overviews Expanded: Google now shows AI-generated answers for more queries, especially in entertainment (+528%), restaurants (+387%), and travel (+381%).
• Ranking Volatility: Many businesses saw unexpected increases or drops in Google rankings, even without changes to their sites.
• User-Focused Content is Key: Google’s priority remains content that is helpful, relevant, and designed for people—not just search engines.

Even if your rankings stayed the same, AI Overviews could reduce your clicks. Understanding how to optimize for visibility in this new environment is essential.

What This Means for You

If your business operates in a competitive industry or relies on search traffic, your visibility may have shifted overnight. And it’s not always about losing rankings—new AI-generated content can push traditional links further down the page, reducing traffic even if you’re still ranking well.

How the March 2025 Google Core Update Affects Content Strategy

Google emphasizes creating "helpful, reliable, and people-first" content. Here's how to align your content effectively:

1. Prioritize People-First Content

Ensure your content directly addresses user needs:

• Clearly answers common questions from your target audience.
• Provides engaging, readable formats with headings and bullet points.
• Includes credible, authoritative sources to back claims.

2. Leverage Audience Insights

Use analytical tools to refine content based on actual customer queries:

• Google Search Console: Identify effective keywords and user queries.
• Social Media Engagement: Conduct polls or surveys to gauge customer interests.
• SEO Tools: Semrush, Moz, or Answer the Public can reveal trending topics.

3. Enhance User Experience

Google rewards websites that deliver superior browsing experiences:

• Optimize mobile usability (essential for over 50% of traffic).
• Improve page loading speed, utilizing tools like Google PageSpeed Insights.
• Ensure intuitive navigation, making content easily accessible.

4. Optimize for Google AI Overviews

Since AI Overviews now prominently feature in entertainment, restaurant, and travel-related searches, ensure your content:

• Supports user decision-making, offering clear suggestions and comprehensive information.
• Is updated regularly, especially to reflect seasonal interests.
• Targets entity-driven searches, particularly in entertainment or popular personalities relevant to your business.

Ready to Respond to the Update?

Here’s what we recommend:

• Audit your existing content for helpfulness, clarity, and alignment with user intent.
• Refresh your SEO strategy to match current search behaviors.
• Ensure your website offers a fast, mobile-friendly experience.
• Work with experts who can adapt your marketing to Google’s evolving algorithm.

How Evolv Digital Marketing Helps You Stay Ahead

At Evolv Digital Marketing, we’re not just watching the updates—we’re building future-ready solutions that help your business thrive in a constantly changing digital world.

AI-Powered Websites

Our custom AI Websites aren’t just beautiful—they’re built to convert. With advanced structure, speed, and SEO baked in, they consistently outperform traditional designs when it comes to lead generation and user experience.

Hyper-Local SEO

Targeting your local audience with precision, our Hyper Local SEO service ensures you appear in searches that matter—down to the neighborhood level. Perfect for service businesses, retail locations, and professionals looking to dominate their city or town.

Expert Ad Management

We manage high-performance ad campaigns across Google, Facebook, and Instagram to ensure your message hits the right audience. Whether you're launching a product or trying to boost bookings, we make every click count.

Marketing Strategy That Works

Our marketing consulting service helps you see the full picture. We’ll work with you to build a unified digital strategy—combining SEO, paid ads, content, and branding into a single plan that drives measurable results.

Professional Content Writing

We craft search engine optimized content that connects with your audience and meets Google’s latest standards—helping your business rank locally and beyond.—combining SEO, paid ads, content, and branding into a single plan that drives measurable results. 

The March 2025 Google Core Update is a reminder that your digital success depends on staying agile. Evolv Digital Marketing helps you do just that—with AI-powered websites, local SEO strategies, and expert advertising services designed for real results.

Let’s make sure your business doesn’t just survive the algorithm—let us help it grow. Contact us today for a FREE audit.